Beyond the Low-Cost Business: Rethinking the Business Model
Josep Francesc Valls Giménez (auth.)Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.
Категории:
Година:
2013
Издание:
1
Издателство:
Palgrave Macmillan UK
Език:
english
Страници:
213
ISBN 10:
1349447196
ISBN 13:
9781349447190
Файл:
PDF, 3.15 MB
IPFS:
,
english, 2013